Emami targets ₹2,000Cr from new HoReCa range
Emami Agrotech Unveils For Chef Brand for Quality Professional Cooking
In a significant stride for the Indian food industry, Emami Agrotech, a major player within the expansive 30,000 crore Emami Group, has launched its new brand, ‘Healthy & Tasty – For Chef’. This initiative marks Emami’s dedicated entry into the business-to-business (B2B) segment, specifically targeting the demanding world of professional kitchens. The brand was revealed at the international food fair ‘Aahar 2026’, held at Delhi’s Pragati Maidan, signalling a clear intent to cater to the unique needs of chefs and food service establishments.
For decades, the mantra of “No compromise on taste and health” has guided many successful ventures, and Emami Agrotech is now extending this philosophy to commercial cooking. The move is a strategic response to the growing and often complex challenges faced by hotels, restaurants, caterers (HoReCa), and popular Quick Service Restaurant (QSR) chains. Maintaining consistent quality and flavour across a vast number of dishes, often under tight schedules and high pressure, remains a monumental task for professional chefs. The ‘For Chef’ range is designed precisely to ease this burden, offering ingredients that promise reliability and superior performance.
The new product line under ‘Healthy & Tasty – For Chef’ is comprehensive, moving beyond just edible oils. It encompasses a diverse selection of essential kitchen commodities. Professional establishments can now source various types of cooking oils, alongside authentic spices, high-quality atta (whole wheat flour), maida (refined flour), suji (semolina), besan (gram flour), and versatile soya chunks. A crucial aspect of this commercial offering is the packaging; instead of small, consumer-sized packets, these products will be available in specially designed large packs, perfectly suited for the high-volume requirements of commercial kitchens. This practical approach underlines Emami’s understanding of the professional environment.
The market potential for this venture is substantial. Industry observers and Emami itself estimate that within the next two to three years, the HoReCa and broader food service sectors could generate at least 2,000 crore in business for the ‘For Chef’ brand. This ambitious target reflects the sheer scale and rapid expansion of India’s food service landscape, where demand for quality, consistency, and efficient sourcing is continuously rising. As Omni 360 News observes, such focused B2B ventures are key to unlocking new growth avenues for established companies.
To steer this significant undertaking, Emami Agrotech has placed its trust in seasoned professionals. Samantha Dutta has taken on the crucial role of Senior Vice President for Food Service and Alternate Channels. Bringing nearly 27 years of rich experience to the table, Dutta emphasizes that a primary goal is to enhance efficiency within modern commercial kitchens. Her expertise in navigating diverse food service ecosystems will be instrumental in establishing ‘For Chef’ as a trusted partner. Further bolstering the leadership team, Vikas Mittal, formerly the Managing Director of Macan Foods India, joins as a Strategic Advisor, contributing his deep insights into the food industry’s intricate dynamics.
Emami Agrotech’s existing infrastructure provides a robust foundation for this new initiative. The company operates state-of-the-art manufacturing facilities spread across four key locations in the country, stretching from Haldia to Kandla. These facilities boast an impressive daily production capacity of 12,000 tons, ensuring that the ‘For Chef’ brand can meet the projected high demand without compromise. Currently, Emami Agrotech commands an annual turnover of 20,000 crore, a testament to its established presence and operational strength in the agro-products sector. With the launch of the ‘For Chef’ brand, Emami Agrotech aims to set a new benchmark in India’s food service segment, aspiring to become the trusted name for quality in every professional kitchen nationwide.
Key Takeaways:
* Emami Agrotech, part of the Emami Group, has launched ‘Healthy & Tasty – For Chef’, a new brand for professional kitchens.
* The brand targets the B2B market, specifically Hotels, Restaurants, Catering (HoReCa) and Quick Service Restaurants (QSR).
* Products include edible oils, spices, various flours (atta, maida, suji, besan), and soya chunks, all in large commercial packaging.
* The launch was announced at the international food fair ‘Aahar 2026’ in Delhi.
* Emami aims to achieve 2,000 crore in business from the HoReCa and food service sectors within two to three years.
* Experienced industry veterans Samantha Dutta and Vikas Mittal are leading and advising the new venture.
* Emami Agrotech leverages its existing large-scale production capacity (12,000 tons daily) and a strong financial standing (20,000 crore annual turnover) to support this expansion.
* The core philosophy behind ‘For Chef’ is to ensure consistency, quality, and health in professional cooking, easing challenges for chefs.
